Projects

I have had the opportunity to work on an array of endeavors, spanning from digital consulting to web development and internal workflow enhancement.

Whether it's optimizing processes, crafting innovative digital solutions, or driving successful web development initiatives, each project in my portfolio represents a unique challenge I have embraced with passion and expertise

Reporting Automation

Type: E-Commerce Management | Operations

This project was intended to automate the e-commerce KPI monitoring by integrating data from Facebook and Shopify using Supermetrics. It generates weekly and monthly reports, dynamically displaying past data and comparisons. The automated delivery of the 4-page reports via Looker Studio ensures stakeholders receive timely insights to make data-driven decisions and drive business growth.

Digital Strategy

Type: Digital Strategy | Team Tutoring

A comprehensive analysis of all digital touchpoints, developing a short to long-term digital strategy to enhance the brand's online presence, and on-site training of the company marketing resources.

Main results:

- 30% cost of adv with the same ROI
+ 10% conversion rate via newsletter thanks to a renewed content calendar

Monday.com Setup

Type: Project Management | Operations

Moved from an email-based internal communication and collaboration to a project management tool.

Set up the workspace by creating boards, automating tasks, and developing shared collaboration processes.

Main results:

Less time spent retrieving materials/documents
Quicker collaboration across teams

Website Redesign

Type: CRO | UX | Project Management

Gathered UX data through website analytics and CRO tools (e.g., Hotjar) and used the results of the study to guide the website redesign, with the main objective to enhance the overall conversion rate on the site.

Main results:

-50% support tickets related to UX issues
- 10% overall exit rate from product pages

Eurocucina 2018

Type: Project Management

The project focused on managing all the prep work for the launch of Whirlpool's new kitchen collection, the W Collection, during the Milan Kitchen Fair.

Some examples of the activities: development of the collection's landing page, and product pages; hologram and video production for more interactive products at the exhibition stand; preparation of marketing materials for online and offline advertising.